Advertisement Analysis Report - 4813 Words

This is a report prepared for MKT337 course on advertising analysis. The purpose of this report on Advertisement analysis is to thorough analyze of electronic, print, outdoor and direct mail ads and look for elements that tell the reader something about that specific product or service of the ads. The report is focused on these basics in order to present a clear argument on how these advertisements can influence people’s attitudes towards a certain object or idea, and then analyze them carefully to discover if the message implied is successful or not. An important fact to keep in mind developing this report is the appeal of the ads. The appeal refers to the argument that, in this case, the advertisement is presenting about a specific†¦show more content†¦At the top of every billboards there is the message, Change The Game. My Findings and comments: After analyzing all the ads I found that Pepsi has actually developed a very good IMC campaign which can ultimately increase their sales. In the time of the world Cup fever, every people would love to drink a Pepsi and think that I am in the part of changing the game. Moreover, the TVC message matches the positioning of the Brand and it has convincingly contributed to match the Brand Image with the Brand Positioning. In essence, the ad perfectly hit the need of the target audience. By drinking a Pepsi, every fan would think that they are drinking a beverage which Shakib used to drink. Thus they partially fulfill their esteem need. Maggi masala: Maggi masala is a new product of Maggi Company, before magi masala there were ads of Maggi noodles and soup. Here we are going to discuss about the ad of Maggi masala. TV commercial: The TVC shows that a little boy gets scholarship and journalists of many newspapers come to their home to take photographs of that boy with his parents. Then his mother said about the secret of her son’s merit that she cooks with Maggi masala full of various types of vitamins. The objective of the commercial is to inform audience and customers about their new product. The features the model talked about in the ad are various vitamins included iron, vitamin B etc. She informs audiences that to make sure theShow MoreRelatedSnickers Advertising Essay1093 Words   |  5 PagesSeptember 2017 Why Snickers Continues to Set the Pace for Chocolate Advertisements Thesis: The Snickers advertisement is effective because of the good positioning of the text and image, use of good contrasting colors, and easy analysis. I. Snickers’ position of the text and image, complement each other, thereby making the advertisement very effective. A. Snickers advertisement’s positioning of the text and image, make the advertisement very breathable, easy to read and process, since the image doesRead MoreThe Objective. 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Website Credibility Evaluation Free Essays

Evaluation of Website Credibility Evaluation of Website Credibility Familydoctor. org is a website that offers information on a health related topics and wellness. This website has a domain of . We will write a custom essay sample on Website Credibility Evaluation or any similar topic only for you Order Now org which means it is operated by an organization. The main purpose of this website is to provide families with information on health related topics and offer wellness information that will benefit all members of the family. This website was chosen based on the fact that many people have families. Anyone who is interested in any health topics and/or wellness can find this site by searching in various search engines, such as Google or yahoo, by typing into the search bar family health or whatever health topic of interest. Evaluation of Credibility Authority This website provides information from family practice physicians, medical students and family practice residents. All of the information available on this site has been written and approved by physicians and educators who have expertise in family practice and patient education. The affiliates of familydoctor. rg are found on the website along with all of the doctors and educators responsible for the information found on the site. The information on the website goes through an editorial board that reviews the content, and then sends it to a physician of the specialty topic for final review before being placed on the web. Information This website is comprised of information that goes through a process of critiquing and evalua ting before it is placed on the site. The information is written in a format that is understandable by all, regardless of the education. Objectivity The information provided on this site is not objective. The site has a partner and many sister sites that are listed. When health related information is to be displayed on the site by outside sources that information has to go through the same peer reviewing and critiquing that the information from the site itself goes through. As long as the criteria that is set is met, then information can be posted on this site. Ease of Navigation Once on this site, there are headings labeled across the top that will aid in searching for what the site offers. For example, the diseases chosen are in alphabetical order and can be chosen using the first letter of the word. Another example is the headings are set for children, teens and elders. All of the information listed on this site can be printed and used as education or information. All advertisements on this site are clearly marked as advertisement and guidelines are set as to what the advertisements cannot contain. With all of this, browsing on this site is not difficult. Privacy and Security On this site is a simple explanation of the privacy policy with a link to a more extensive privacy policy from the organization that operates this website. It is clearly stated when, what and how personal information is collected and how it is used as well as how cookies are used. The American Academy of Family Physicians is clearly stated as the operator of this site with contact information and other pertinent information. Empirical Evidence Determining the credibility of a website starts with tools that can be used to evaluate the site. The National Library of Medicine (NLM) offers information defining how to evaluate websites credibility. Key factors such as; â€Å"Who runs and pays for the website, what the website’s purpose is, Where id the information on the site come from and how is the content selected,† (NLM, 2012). This writer went through the www. familydoctor. org website; it was determined to be credible by using the factors from NLM. Importance to Nursing This site can be used by nurses for many purposes. Some purposes are: a) education to patients and family about diagnosis and treatment, b) information on wellness and prevention c) information to assist families with caring for their elderly family member. Patients may receive conflicting health-related information from family, friends, and the media. Part of nurses’ role as teachers is to help patients access and evaluate information so that they can make appropriate decisions and facilitate self-care (Anderson Klemm 2008). There are an endless number of uses for this website to the nursing profession. One can find this site to be easy to access and view. Conclusion Information found on the internet should not be the sole source of information, but can be used in adjunct to the education provided by the healthcare provider. Teaching the key factors to determine the credibility of a website is information that should be shared with patients and families. Although the Internet may be a source of empowerment for patients, it can overwhelm users because of the sheer amount of information that is available (Anderson Klemm 2008). References Anderson, A. Klemm, P. (2008) The Internet: Friend or foe when providing patient education? Clinical Journal of Oncology Nursing. 12(1) 55-63. National Library of Medicine (2012). Evaluating internet health information. A tutorial from the National Library of Medicine. Retrieved from http://www. nlm. nih. gov/medlineplus/webeval/webeval. html How to cite Website Credibility Evaluation, Essay examples

Important Moments in My Otherwise Uneventful Life free essay sample

I am eight years old. It is summertime in my native South Florida, which means unbearable heat in the mornings and unrelenting thunderstorms in the afternoons. I prance over the grassy median, disregarding the shimmering heat waves rising off of the pavement. I am happy to be out of the stuffy car and on my way to the playground. I toss my long chestnut ponytail over my bony shoulder, and catch sight of my little sister’s huge almond eyes flicking left-right-left across the vast expanse of the parking lot. Our nanny holds her hand tightly. I feel a twinge of jealousy, but pretend that I don’t need my hand held and turn my face up towards the sky. I stare at the sun even though I’ve been told a thousand times not to, and instantly regret not bringing along my Barbie sunglasses. I sigh, blink away the spots behind my eyelids, and dash across the blacktop to claim my spot on the tire swing. We will write a custom essay sample on Important Moments in My Otherwise Uneventful Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is my eleventh birthday. I have just finished reading the first book in the Harry Potter series. It is not yet a worldwide phenomenon. I insist on getting the mail. There are plenty of bills and three home decor magazines. However, my acceptance letter to the Hogwarts School of Witchcraft and Wizardry is nowhere to be found. I am thoroughly disappointed in the wizarding world. Later that same year, I discover that Santa Claus does not exist. I am thoroughly disappointed in the real world. I begin the process of growing up. I am thirteen years old. My brother and my sister-in-law have just welcomed their first child, a girl. Her name is Samara. It is the same name bestowed upon the demon-child in the horror movie The Ring. A name has never, in the history of the world, been more unfitting. As I strain my eyes through the glass window of the neonatal unit, I glimpse my niece for the first time. My breath catches in my throat and my eyes prick with tears. She is the single most be autiful thing I have ever seen, and I know that I will love her forever. I go from being a whiny, sulky tween to a young woman bursting with the understanding of unconditional love within a span of about two seconds. I am fourteen and a half years old. I am holding hands with a boy who is not yet my boyfriend, but who I suspect will be sometime within the week. He presses me against his locker and kisses me. I feel like I am in a movie. He asks me to be his girlfriend five feet away from a big blue recycling bin. I accept. We begin to date. About a month later, he dumps me in the middle of watching a movie on my living room sofa. He will go on to pursue other romantic interests by the names of Kate and Kelsey†¦ Followed shortly thereafter by Mike and David. I find that I am not quite surprised. I am sixteen years old. I sit across the table from my older brother. I am in a state of shock; for once, he has nothing to say. The same brother who once told me that lightning only st rikes vertically and that the bruise on his face was not from a fight, it was from an alligator that swam through the plumbing and attacked him while he was on the toilet, now sits silently before me. Dark rings encircle his eyes, and I notice that his jet-black hair is streaked with grey. My older brother, whose cackling laugh and scrawled handwriting so closely resemble mine, who was given a talking-to for nicknaming me Frankenstein when I got braces in third grade, who talks with me for hours on end about everything and nothing, now stares bleakly at the wall behind me. I wonder if he hopes it will somehow give him answers that blood test results cannot. I extend my hand to him, and he takes it. In that moment, our nineteen-year age difference means nothing. All that matters is the phone that is suddenly ringing, and the physician who is on the other end. I breathe a sigh of relief as the doctor declares that the blood work indicates that all is well, that there is nothing to wor ry about, that the world is indeed a wonderful place. I am seventeen years old. It is late at night. I should be sleeping; instead, I am writing this essay. I have been toying with different endings for days, each more trite and terrible than the next, and have finally come to the realization that there is no perfect way to conclude this essay. The aforementioned moments are not the only ones that have defined me as the young woman I am today, and there are many moments yet to come that will continue to shape me into the not-so-young woman I will be in ten, fifteen or fifty years. I may not have saved a life, discovered a new species of cactus, or invented a cure for the common cold (a nasty affliction from which I am, at present, recovering), but I do have a pretty snappy list of alternative accomplishments: I am the coolest aunt on the planet, a passionate poet-slash-playwright-slash-actress, and a bruised but unbroken survivor of the seemingly endless emotional mine field that is high school. I am beyond enthused to embark on this n ew chapter of my life, and full of hope for a thrilling, enlightening collegiate experience.