Advertisement Analysis Report - 4813 Words

This is a report prepared for MKT337 course on advertising analysis. The purpose of this report on Advertisement analysis is to thorough analyze of electronic, print, outdoor and direct mail ads and look for elements that tell the reader something about that specific product or service of the ads. The report is focused on these basics in order to present a clear argument on how these advertisements can influence people’s attitudes towards a certain object or idea, and then analyze them carefully to discover if the message implied is successful or not. An important fact to keep in mind developing this report is the appeal of the ads. The appeal refers to the argument that, in this case, the advertisement is presenting about a specific†¦show more content†¦At the top of every billboards there is the message, Change The Game. My Findings and comments: After analyzing all the ads I found that Pepsi has actually developed a very good IMC campaign which can ultimately increase their sales. In the time of the world Cup fever, every people would love to drink a Pepsi and think that I am in the part of changing the game. Moreover, the TVC message matches the positioning of the Brand and it has convincingly contributed to match the Brand Image with the Brand Positioning. In essence, the ad perfectly hit the need of the target audience. By drinking a Pepsi, every fan would think that they are drinking a beverage which Shakib used to drink. Thus they partially fulfill their esteem need. Maggi masala: Maggi masala is a new product of Maggi Company, before magi masala there were ads of Maggi noodles and soup. Here we are going to discuss about the ad of Maggi masala. TV commercial: The TVC shows that a little boy gets scholarship and journalists of many newspapers come to their home to take photographs of that boy with his parents. Then his mother said about the secret of her son’s merit that she cooks with Maggi masala full of various types of vitamins. The objective of the commercial is to inform audience and customers about their new product. The features the model talked about in the ad are various vitamins included iron, vitamin B etc. She informs audiences that to make sure theShow MoreRelatedSnickers Advertising Essay1093 Words   |  5 PagesSeptember 2017 Why Snickers Continues to Set the Pace for Chocolate Advertisements Thesis: The Snickers advertisement is effective because of the good positioning of the text and image, use of good contrasting colors, and easy analysis. I. Snickers’ position of the text and image, complement each other, thereby making the advertisement very effective. A. Snickers advertisement’s positioning of the text and image, make the advertisement very breathable, easy to read and process, since the image doesRead MoreThe Objective. Advertising Is One Of The Most Important1676 Words   |  7 Pagesrelated to media analysis, in which five different commercial advertisements are likely to select, and then analyse them completely from different angles (Gretzel et al. 2000). The researcher will collect the advertisement of the top notch companies in order to get its data with complete efficacy and ease. The assignment is divided into three main sections which are introduction, analysis discussion and conclusion. All the pertinent headings will be discussed under the heading of Analysis DiscussionRead MoreThe Impact of Mass Media Advertising on Society Essay examples968 Words   |  4 Pageson a daily basis could prove it. Cutting edge technology also allows advertisements be experienced through the use of mass medium and it is nearly impossible to escape the invasion of advertising. Continuous exposure to advertisements has indeed impacted numerous consumers, in which most of them are unaware to the situation and companies are taking advantage of this by allocating big budget to improve and develop advertisements solely to persuade consumer’s preferences toward their brand or productRead MoreHelping Chinese Consumers Making the Informed Choices: the Challenge of Trust994 Words   |  4 Pages Case Analysis: Helping Chinese Consumers Making the Informed Choices: the Challenge of Trust Situation Audit QuarkMan Technology was founded in 2012 by David Yuan. As the Chinese domestic consumption continues to grow at a rapid speed, consumers need a reliable source for independent and impartial review of products to find the quality and functionality. The mission of the company is one of â€Å"unveiling products’ essence in an independent, professional, and powerful way.† The two core principlesRead MoreAnalysis Of The Bold Marketing Campaign And Analysis The Campaign With Two Categories Of Social Media1579 Words   |  7 PagesIntroduction This report will focus on Doritos For the Bold marketing campaign and analysis the campaign with two categories of social media: social communicating and social publishing. In addition to this report will consider on two norms for marketing campaign: grow sales and increase proximately customer. Doritos is one of the well-known distinguished tortilla brand, in United Kingdom Doritos is own by Walker Sacks ltd. and both companies are under a parent company PepsiCo Inc. The chosen marketingRead MoreGlastonbury Festival- Music Event1212 Words   |  5 Pages To sum up, the market segmentation should be young people who have high wage or their parents have high wages, love to attend music events and may accept the way of camping for days. 5.2 Environmental Analysis 5.2.1 SWOT Analysis The SWOT analysis form is showed as Appendix 2. From SWOT Analysis, the strength, weakness, opportunity and threats will be defined very clearly. The strength is very obvious; it is already a very big event so that it does not need to do a lot of promotions and it is becomingRead MoreAnalyzing The Market Trends And Developments Essay1383 Words   |  6 PagesInterpret market trends and developments From: f_fongsaboo@hotmail.com To: ling@barklycollege.com Subject: Analysing the market report for Angel cream company Dear Ling, Please find the attachment for marketing analysis for Angle cream. And please give a feedback back to me as soon as possible. Kind regards, Nichapat Assessment Task 2: Project – Market analysis Introduction Founded in 2015, Angel cream is the newest range of natural skincare from Angel product, one of the biggest manufacturersRead MoreSainsbury s Potential Of Sainsbury1112 Words   |  5 Pages Sainsbury’s Potential Investors Report Group members’ names: Dede, Maya, Sarah, Sibylia 21/02/2015 Contents 1. Executive Summary 2 2. Introduction 3 3. SWOT Analysis 4 4. PESTLE Analysis 5 5. Strategy 6 6. Evaluation List of Reference 7 2. Introduction [99 words] According to the recent news, the Big Four’s market share is decreasing among the other companies. The Big Four consists of Tesco, Sainsbury s, Morrison s and Asda. The main reasons for theirRead MoreSummer Dreaming Frozen Treat Co.†1709 Words   |  7 Pagesâ€Å"Summer Dreaming Frozen Treat Co.† Mid-Term Case Analysis Report Raymond Liang (020783064) EAC694 BA June 23, 2009 Prepared for: John Miller Shelly Millman Table of Contents Executive Summary 3 Context/Background Information 4 Overview of Procedures 4 Profit and Financing Analysis 4 Revenue Analysis 4 Cost Analysis 5 Financing Activities 5 Advertisements 6 Recommendation 7 Action and Implementation 7 Assumptions 8 Appendices and Exhibits 9 ExecutiveRead MoreMarketing Segmentation of Mothercare1749 Words   |  7 PagesCompetitive Situation 4 Marketing Strategy 4 Target Market 4 Basic Need 4 Product 4 Price 4 Sales promotion and Advertisement 4 Distribution: 5 Markey Segmentation of Proposed Product 5 Age 5 Gender 5 Need 5 Occupation and Income 5 Ethnicity 5 Survey Analysis 5 Conclusions 6 Summary A report is written on the marketing concept i.e. target marketing. In this report first the target marketing concept is defined and explained. Then we took Mothercare; U.K based company that deals with